Wow. Brandchannel.com has done a survey on global brands and has found that Firefox is the 8th most influential global brand ahead of eBay and Sony. Quite amazing since a year ago before the release of Firefox 1.0, most people probably wouldn’t have even have heard of Firefox.
The top 10 brands this year are:
- Apple
- Skype
- Starbucks
- Ikea
- Nokia
- Yahoo!
- Firefox
- eBay
- Sony
It’s quite interesting to compare these to last years results. Google has replaced Apple at the top becoming the world’s most influential brand. Skype is a new entry which didn’t even make it into the charts last year.
Firefox made number 15 in the US/Canada but didn’t even make it in Europe.