Firefox 8th most influential brand in the world

Wow. Brandchannel.com has done a survey on global brands and has found that Firefox is the 8th most influential global brand ahead of eBay and Sony. Quite amazing since a year ago before the release of Firefox 1.0, most people probably wouldn’t have even have heard of Firefox.

The top 10 brands this year are: 

  1. Google
  2. Apple
  3. Skype
  4. Starbucks
  5. Ikea
  6. Nokia
  7. Yahoo!
  8. Firefox
  9. eBay
  10. Sony

It’s quite interesting to compare these to last years results. Google has replaced Apple at the top becoming the world’s most influential brand. Skype is a new entry which didn’t even make it into the charts last year.

Firefox made number 15 in the US/Canada but didn’t even make it in Europe.

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