Reducing Food Waste With Tablet Apps: Save Money & Help The Environment

FoodAccording to an IMechE report earlier this year, between “30-50% of all food produced on the planet is lost before reaching a human stomach”. It’s a number that should concern every one of us: food waste causes the average household to be £480 worse off every year and also has environmental impact in terms of wasted resources.

Within the UK, the amount of food that we throw away is staggering. As a nation, we collectively throw away 7.2 million tonnes of food and drink every year. That’s equivalent in weight to 18,000 jumbo jets.

Save Money & Help The Environment

The most compelling reason to reduce food waste is that it will save you lots of money. According to government statistics, groceries are the fourth biggest item of expenditure in a typical household budget. On average, British households spend £2,857 per year on “food and non-alcoholic drinks” (£54.80 per week). Of this, £480 of food is simply thrown away. By reducing food waste, households can save themselves hundreds of pounds every year.


Food production is resource-intensive: 72% of land in the UK is given over to food production. CC-licensed image from Wikipedia.

Another reason that compels us to reduce food waste is its impact on the environment. Producing food is a resource-intensive process: as a nation we dedicate 72% of our land to food production. Food production also consumes a large amount of energy, water and soil fertilisers. When food is thrown away needlessly, resources are wasted down the entire production line. With a rapidly growing population and dwindling natural resources, it should be our moral obligation to reduce food waste.

As individuals, there are two ways we can reduce food waste. The first is making better use of leftover ingredients: we should find ways to eat the food that we have rather than throwing it away. The second is the mantra of “waste not, want not”: buying only the food that we actually need. In this article, we’ll look at some applications for your tablet that can help you to achieve these objectives.

Using Leftovers: Tablet Apps for Recipe Inspiration

When there’s leftover ingredients in the fridge, it’s not always easy to know how they can be used.

Cooking with leftovers can sometimes feel like ‘Ready Steady Cook’: there’s a mish-mash of seemingly random ingredients, all leftover from different meals. With no obvious way to use them up, a lot of those ingredients eventually make their way to the trash.

Epicurious TabletYour tablet can help in this regard by giving you culinary inspiration. When it comes to leftover ingredients, my favourite tablet app for recipe ideas is Epicurious. It’s available as a free download on the iPad. The app has a database of more than 30,000 recipes, though what’s particularly useful is the ability to find recipes based on the ingredients within them. By restricting your recipe search to only the food that’s available in your fridge, the app can help you to use up leftovers.

As tablets give you access to a more extensive recipe collection than cookbooks, it should always be possible to find something that’s new and different. I’ve been positively surprised by some of the delicious dishes you can make from ingredients in the fridge.

BreadOne of my favourite “leftover” recipes is bread and apple pudding. It’s a great way of using up stale bread and it’s fairly simple to make and bake. Bread pudding goes well with apple but it also complement other fruits like strawberries and pears. Why not try the recipe with the fruit you have available?

Some other “leftover” recipes that I love include:

  • Bubble and Squeak – Bubble and Squeak can make a simple week night dinner. The recipe is incredibly flexible – it accommodates almost any type of vegetable. My recommendation is to use the vegetables that were leftover from Sunday lunch.
  • Curry Chicken Salad – I absolutely love this recipe. Combine leftover chicken with salad leaves and mix it with some mayonnaise and curry powder. Simply delicious.
  • Vegetable Soup – This one’s perfect for keeping warm in the winter (and apparently the spring too). Vegetable soup is incredibly versatile – you can use almost any veg that’s in the fridge.

Whilst you’re cooking, the tablet version of Epicurious is ideal. The application has a full-screen “cookbook” view with a detailed list of ingredients, high-resolution photos and step-by-step instructions. If you don’t have a tablet, you can use the equivalent smartphone application. Epicurious is also available on iPhone, Android & Windows Phone devices.

Waste Not, Want Not: Better Grocery Shopping

One of the reasons so much food goes to waste is that we often buy things we don’t need. Without careful planning, it’s easy to get carried away: you could buy too much food or you could buy something that you already have in the fridge. By keeping a shopping list and sticking to it, you’ll stop yourself from wasting money on food you won’t eat.

Tesco iPad AppWhilst a paper shopping list can do the job, I find it much more convenient to keep a shopping list on my tablet. My favourite app for maintaining a shopping list is Tesco’s iPad application. The app is dead easy to use: whenever you run out of something, simply take a photo of the product or scan its barcode. The app recognises the product and automatically adds it to your shopping list. You’ll also see an indication of its price which can be helpful when budgeting.

What makes the Tesco service particularly useful is the fact it also works on smartphone devices. You can download a Tesco app for your iPhone, Android or Windows Phone device. Providing you sign in to the same account on your devices, the shopping list will be synchronised automatically on all of your smartphones and tablets. This means your whole family can contribute to the shopping list, either using an iPad or their own smartphone.

Tesco Scan Barcode

You can add a product to your shopping list by scanning its barcode. This can be done on a tablet or on a smartphone when you’re away from home.

When it comes to actually doing your weekly shop, Tesco customers can place an online order through the iPad application. If you normally shop at a different supermarket or you prefer to shop in-store, there’s no problem: just use the app as a shopping list and ignore the options to checkout.

By making use of a shopping list, you can become more disciplined at the supermarket. Sticking to your shopping list will prevent you from buying unnecessary things: this keeps your grocery bills down and will ultimately reduce the amount of food that gets thrown away.


As a nation, we waste a lot of good food. Every year, the average household in Britain spends £480 on food that gets thrown away. This is a big waste of money and a huge waste of environmental resources. By reducing food waste, we can ultimately save hundreds of pounds every year whilst also helping the environment.

VegetablesThe main ways to reduce food waste are to make better use of leftover ingredients and to shop more effectively at the supermarket.

Epicurious is a fantastic app if you’re looking for inspiration on what to do with leftovers. Get it on your tablet for the “cookbook viewing mode” and use the “Search by ingredients” feature for recipe ideas.

When it comes to doing the weekly shop, having a household shopping list can be invaluable. The Tesco application is ideal for this: it’s easy to add products by taking a photo or scanning a barcode and you can synchronise the shopping list across your family’s smartphone and tablet devices. Keep to the list and you’ll avoid buying things you won’t use.

With increasing food prices forming an ever-larger part of the household budget, reducing the amount of food you throw away can be a simple and effective way to save money. Using the right apps on your tablet, that job can be made even easier. For this reason, I consider these apps to be some of the best money saving apps on a tablet.

Getting Fit for Less With Your Android Smartphone

After the roast turkey and mulled wine are packed away this Christmas, many Brits can be forgiven for heading straight to the gym and making a New Year’s Resolution to get fit. Yet an annual gym membership can cost upwards of £500 per year – hard to square up when you’re also making a New Year’s Resolution to save money and to get out of debt.

Thankfully, the wonders of modern smartphone technology have made it possible to work out and to get fit without going to the gym. You can exercise wherever and whenever it is convenient to you and you can even measure how your body is responding to exercise. Simply download some free applications on your Android smartphone and you’ll be on your way to getting fit without a £500 gym membership.

Getting Fit Using Your Smartphone

Gym memberships are often expensive – Brits waste over £37 million each year on unused memberships. Getting to the nearest gym may also be inconvenient for many of us: it might involve a drive across town for example. This all takes away from valuable time in the morning. And not everybody can afford to build their own gym at home

One of the best ways of getting fit is to integrate exercise into your daily life – for example jogging around the neighbourhood in the morning whilst you’re on your way to pick up the morning newspaper and a pint of milk.

One reason why its popular to work out at the gym is that we can keep a track of our progress – the treadmills will keep track of how far we run, how many calories we burn and whether we manage to reach the desired heart rate training zone (in order to improve your cardiovascular fitness, you should aim for your heart rate to reach around 75% of your maximum heart rate).

Going for a Run with Android

My favourite fitness application for Android is Sports Tracker (free). Set it up before you leave the house and the application will make use of your phone’s GPS tracking capabilities to measure how far you’re running, how fast you’re running and how many calories you’re burning. This is all displayed in a simple and easy-to-use interface.

Once you’ve finished your run, you can let your friends know about it through Facebook and Twitter – researchers have found that we’re more successful at keeping resolutions when we let other people know about them. All of your runs are also recorded in your “Diary” allowing you to measure your progress.

Measure Your Heart Rate Training Zone

Another thing that some gym treadmills do is to monitor your heart rate. This is how you can determine whether you are training within your target heart rate zone. On Android, this can be achieved using a clever little application called Instant Heart Rate (free).

Instant Heart Rate uses the camera and LED flash capabilities of your Android device to measure your heart rate. It’s dead easy to use: simply place your finger on the camera lens and it’ll tell you your current heart rate.

As your heart beats, blood is pumped around your body causing the capillaries in your finger to expand. This gives a small change in the colour of your finger which is what the application is looking out for when measuring your pulse. The LED flash simply provides a source of light illumination so it can all work. It’s essentially how medical pulse oximeters work.

Making your run a little more fun

Hopefully you won’t need persuading that running outside is more fun than running in a gym: not only can you get some fresh air but you’ll also be able to take in the sights and sounds of your local neighbourhood.

If you’re still looking to spice up your run, an interesting app to check out is Zombies, Run! It’s an augmented reality application which immerses you in the midst of a zombie invasion. The stories and missions are played out through your headphones and the only way you’ll survive is to run. The application makes use of your current location (via GPS) for storytelling.

Whilst this app might not be for everyone, it certainly isn’t your bog-standard run at a gym treadmill. Zombies, Run! costs just under £5 from the Google Play store.


At £500 per year, a gym membership certainly isn’t for everyone. Many of us would like to work out without the expense of a gym membership and with the convenience of being able to exercise wherever and whenever we want.

The Sports Tracker application for Android (free) will measure all of your workouts including how far you run, how fast you go and how many calories you burn. It will also help you to visualise how your fitness has improved over time and allows you to involve your friends and family in your workout routine.

The Instant Heart Rate application for Android (free) will help you in determining whether you’re training within your desired heart rate zone. Working out at around 75% of your maximum heat rate will lead to improved cardiovascular fitness in the long run.

The Zombies, Run! application for Android (£5) turns your daily run into an adventure that takes place around your neighbourhood. Who said that working out needs to be a chore, when it can be a game instead?

By making use of some of the latest Android apps, you can get fit for a fraction of the cost of a traditional gym membership. One of the best money saving apps of the year? I certainly think so.

London 2012 Olympic Torch Relay: Branding & Marketing in Leeds

Like every other Olympic Games in modern history, this year’s Olympic Games which is being held in London has also been preceded by a Torch Relay.

London saw a brief glimpse of the Olympic Torch four years ago during Beijing 2008 torch relay. Under the motto “One World, One Dream”, the Beijing torch passed through dozens of countries including the UK on April 6th 2008. This gave us a small taster of what we’d see in this year’s torch relay.

With London 2012, games organisers have decided that rather than having an international Torch Relay around the world, the Torch Relay should instead focus upon showcasing the best of Britain – the landmarks, the communities and the local heroes. The Torch is currently making it’s way across the UK through 1,019 communities being carried by community heroes. Each day’s relay culminates in an evening concert and celebration to celebrate the arrival of the torch.

A vital aspect of putting on the modern Olympic Games is the sponsorship deals that come with it and the commercial aspects of the Torch Relay. For the 2012 Olympic Torch Relay, there are three Presenting Partners: Coca-Cola, Lloyds TSB and Samsung.

Along with several other Mob!lers, I had the amazing opportunity to attend the Torch Relay festival in Leeds. In this article, I explore the commercial aspects of the Torch Relay and compare how Coca-Cola and Samsung are marketing themselves around the Temple Newsam festival site in Leeds.


Coca-Cola have been a key sponsor of the Olympic Games since 1928 and are one of the main Presenting Partners of the London 2012 Olympic Torch Relay.

With Coca-Cola being the world’s most valuable brand according to the Interbrand list of “Top 100 Global Brands” (it has a brand value of $71.8bn), it’s somewhat a surprise that Coca-Cola have spent so much money on the Olympics and sponsoring the Torch Relay. Indeed, it’s hard to imagine there’s anybody in the UK hasn’t tried Coca-Cola before. This leaves the obvious question of how sponsoring the Torch Relay will help to increase the customer base of Coca-Cola and improve their brand value.

The Olympic Torch celebrations at Leeds were fully Coca-Cola branded. This involved the naming rights for the event as well as branding the entire stage with Coca-Cola signage.

From looking at Coca-Cola’s activities around the site, it’s clear that Coca-Cola are aiming to associate their brand with fun, spontaneity and their tagline of “Enjoying Life’s Moments”. The stated purpose of Coca-Cola’s marketing is to “create happiness” in an otherwise regular day. To this extent, Coke employed improvisation performers around the site who immersed festival visitors in their own bizarre and random experiences. Here’s a video I recorded of Stacey playing invisible basketball in her Coca-Cola “Moment of Happiness”:

As a bizarre experience that you’re likely to tell all of your friends about, this “moment of happiness” certainly ranks high on the list.

Aside from the “Moments of Happiness” being performed around the site, Coca-Cola also distributed ice cold drinks free of charge to punters in special Torch Relay souvenir bottles.

Coca-Cola placed one of their trucks near the entrance of the (rather muddy) Temple Newsam festival site in Leeds. Punters were offered a free limited edition “Olympic Torch” bottle of Coca-Cola.


Samsung has been one of the world’s fastest growing consumer brands in the past decade. It is currently ranked 17th in the Interbrand Index with a brand value of $23.4bn – a figure that is aiming to improve upon with their involvement in the Olympics. Samsung began their Olympic journey as a domestic sponsor of the Seoul 1988 games and continues as a sponsor of the Olympics during London 2012. They are also a presenting partner of the London 2012 Torch Relay. According to Samsung, the aim of their Olympic involvement is to see “not just immediate return but long-term returns in increased awareness and brand preference”.

With the Samsung Galaxy S III being the official smartphone of the London 2012 Olympic Games, Samsung were making a lot of effort to showcase the phone to punters at the Olympic Torch Festival in Leeds. A section of the festival site was dedicated to showing off the Galaxy S III with festival goers queuing up for the chance to have a caricature drawn of them using the Galaxy Note and to have their photo taken with the Olympic Torch. This extends upon the Galaxy Note Studio concept, which Samsung first showed off in Barcelona during Mobile World Congress 2012, by taking it on the road to follow the torch.

Samsung have taken the “Galaxy Note Studio” on tour with the Olympic Torch. First shown off in Barcelona during Mobile World Congress 2012, the Galaxy Note Studio allows punters to have a free caricature drawn of them on the Galaxy Note.

During the performances themselves, Samsung presented dance act Twist and Pulse from Britain’s Got Talent as well as the dance troupe Diversity. Both acts went down well with the crowds in Temple Newsam with a panoramic photograph being taken of everybody using the Galaxy S3 at the culmination of the event. Event goers have been encouraged to tag themselves on the Samsung website where the photographs have been posted online.

Samsung presented ‘Twist and Pulse’ from Britain’s Got Talent at the Torch Relay celebrations as well as ‘Diversity’.

With their Olympic marketing activities, Samsung are hoping to boost awareness of their two flagship devices, the Galaxy S III and the Galaxy Note. This can be seen in the way that they promote their products around the site.

Whereas Coca-Cola’s marketing activities tend to be more experiential and less about products, Samsung’s on-site marketing activities are more product-focussed with the aim of showcasing their flagship devices. Taking a panoramic photograph of the crowd using a Galaxy S III was a great way to highlight one of the USPs of the device whilst also encouraging users to visit Samsung’s website to learn more about their handsets. The Galaxy Note Studio was also a fun concept that highlights one of the USPs of the Galaxy Note’s S-Pen stylus and gives punters a great souvenir to take away with them.

Review: Coca-Cola VS Samsung

The difference in how Coca-Cola and Samsung have marketed their products is primarily due to the differences in the types of products that they produce.

For Coca-Cola, the main aim of their marketing activity is to create a brand association with the small surprises and “moments of happiness” in everyday life. Everybody has tried Coca-Cola at least once in their life: it’s a simple product that doesn’t have any pros, cons or technical specifications. The key way of driving additional sales of the product is to create that “subconscious desire” or “craving” for the product. Creating random “moments of happiness” across the festival site was a great way of embedding Coke in the public conciousness.

For Samsung, the marketing challenge is much tougher. There are hundreds of different mobile phones out there from lots of different manufacturers – each with their own pros and cons. Different phones have different designs, different specifications and different unique selling points – essentially they’re complicated products and the key challenge is standing out from the crowd. At the Torch Relay festival in Leeds, I felt that Samsung did a great job of highlighting the USPs (unique selling points) of their product in a fun and easy-to-approach way.

Christine and Stacey showing off their souvenir Coke Bottles, Lloyds TSB lanyards and Samsung Galaxy Note smartphones.

The Olympic Torch is due to arrive at the Olympic Stadium during the London 2012 Opening Ceremony. This will be on Day 70 of the Relay (27th July 2012).

Sky Broadband Dropouts in Evenings

I’ve had problems with Sky Broadband lately. Basically, it’s been dropping out every evening around 8pm to 10pm. It starts off with a lot of packet loss, followed by pages taking ages to load, and so on.

I’ve worked out that the reason for this is due to the noise margin the router is synced at. I initially turned my router on in the morning where the noise on the line is pretty low (less traffic, etc.). The Netgear DG834GT router syncs with the ADSL2 service at this noise margin.

However, noise margin increases during the evenings. The router doesn’t seem to adjust to this and keeps attempting to connect to the service at the lower noise margin. This results in packet loss, etc. The fix is to reboot the router in the evening when the noise is high and then to leave it on.

Hope this helps someone!

Vacation in Florida

Hi guys!

I hope you’ve been enjoying your summer! I saw it all… flash floods in the UK and 115 degrees over in the ever-changing weather in Florida.

The floods in the UK made international news a few weeks ago. Oxford was badly hit; we had a lot of torrential rain fall upstream. This then flowed down the river and it burst it’s banks along the Thames. Luckily I survived without much damage, although I did end up walking for 3 hours back from work due to traffic chaos!

I visited Florida this summer which was as wonderful as ever. I was trying to avoid the theme parks as much as possible, and Florida sure has a lot more than just theme parks!

I was lucky enough to be able to see the launch of the space shuttle Endeavour from the Kennedy Space Centre. It was a wonderful sight and I feel very priviledged, given the uncertain launch schedules of the shuttle and it’s impending retirement. I think it’s totally inspiring hearing about the history of the United States space programme and I look forward to the day we return to the Moon, Mars, and beyond.

Even if you don’t manage to see a launch when you visit Florida (and I highly recommend it, even given a 3 hour wait in 115F), the Kennedy Space Centre is a fabulous place to learn about the history of space exploration. There is a Shuttle Launch Experience simultator which is really cool and allows you to get a feel for what it’s like going through the launch (albeit with lower g-forces!) 

The main reason of my holiday, of course, was to visit the Apple Store in Florida. I played around with the iPhone and it’s a nifty piece of kit. It works as advertised really! To say it’s a revolution in mobile phones wouldn’t be an understatement. But I can’t see me wanting one – apart from being a thief magnet, I don’t see myself actually wanting all these elaborate features. My current phone already fulfills my needs by a long way!

I tend to hold my phone horizontally which confused the iPhone a bit as it wasn’t sure which orientation to display the pictures and web browser, but I suppose this would require some minor changes in usage habits. The whole experience of using the phone is nice though. Typing was one thing I found a struggle on the iPhone, but again this is probably something which improves with time.

I posted an image that I took in Florida to my Flickr account which I’m really proud of. It’s of a sunset at Clearwater Beach

One final thing: being a non-US citizen, I signed one of those green visa waiver forms when entering the US. Basically you’ve just got to tell the government where you’re staying, say you ain’t a foreign spy, etc. One thing which caught my eye was the condition of not reporting for foreign media.

I know that there is currently a debate in the USA about whether blogs count as media and whether bloggers are protected by the first amendment (or something along those lines). Now the question is this: would posting to your blog whilst on vacation in the USA count as reporting for foreign media? 


An interesting post at Google Blogoscoped about the Push vs Pull gradient. How do we prioritise tasks? Nobody will tend to interrupt a face to face conversation to read the next chapter of The God Delusion, but almost all of us would interrupt an e-mail we were writing to answer a call.

Here’s 10 activities – reorganize these in priority order; then feel free to post your thoughts on the comments.

Face to Face Conversation
Instant Messenger
Phone Call
RSS Feeds
Text Message

My Priorities 

  1. Doorbell
  2. Phone Call
  3. Face to Face Conversation
  4. Text Message
  5. Instant Messenger
  6. Television
  7. Radio
  8. Email
  9. Book
  10. RSS Feeds

I’m ashamed to say that I’d probably interrupt a face to face conversation to answer the phone; yep. It’s probably worth asking yourself where you’d put things such as dinner, work deadlines and sleep. 

Green Electronics

The Greenpeace ranking of the "greenness" of computer companies is interesting and quite a nice way of deciding how "green" the technology you purchase is, especially as climate change seems to have become such a trendy issue recently.


Best 5

  • Lenovo – 8.0
  • Nokia – 7.3
  • Sony Ericsson – 7.0
  • Dell – 7.0
  • Samsung – 6.3

Scores out of 10.  Higher is better.

Worst 5

  • Apple – 2.7
  • Panasonic – 3.6
  • LGE – 3.6
  • Sony – 4.0
  • Toshiba – 4.3

Scores out of 10; lower is worse.


I’m actually quite surprised that Apple is the least green out of all the technology companies. Apple have consistently come very low on the rankings. Greenpeace on Apple: "low scores on almost all criteria and no progress".

With Apple putting so much of an emphasis on a quality and how "cool" their products are, it’s a shame they’re not taking much notice of the environment. After all, with climate change becoming a hot issue (ha), more and more people are going to be taking notice of these ratings.

It’s also a surprise to see Chinese company Lenovo at the top; just last year, they came last.

Criteria used by Greenpeace for determining how green technology companies are include the chemicals used in products, end-of-life disposal management and the amount of waste equipment recycled.  

YouTube Picks

A few picks from YouTube.

Infinite Solutions

Infinite Solutions with Mark Erickson is a pretty genius and funny video channel. He makes video tutorials about some pretty stupid stuff but makes it look so real that most people will actually believe it.

View YouTube Channel


This is a really nicely done animation, which has been viewed over 6 million times.

The Dawkins Delusion

If you’ve read The God Delusion, you’ll find this absolutely hilarious.

Penn & Teller – Water Banning Petition

The Dihydrogen Monoxide prank is quite famous. It sounds dangerous; perhaps because of monoxide’s association with the deadly carbon monoxide. It’s just water. Penn and Teller asked people to sign their petition to ban DHMO (Water) to show that in fact, too many of us sign petitions without knowing what it’s even about.

Unkle – An Eye for an Eye

This is quite a strange anti-war music video. It’s a powerful video and could either confuse or stick with you for the next few days.

WikiLeaks, Word Challenge, Free MSN Calls

A bit of a mixed bag today.


Free MSN phone calls: Just 6 minutes

According to

All users of the Windows Live Messenger 8.1 Beta from Austria, Belgium, Finland, France, Germany, Ireland, Italy, Spain, The Netherlands, the United Kingdom or the United States are offered two free calls lasting three minutes maximum to almost any fixed line or mobile number in the world. Just click the little telephone icon in your dashboard and you’re off.

It’s not a lot – I remember a while back Skype gave 20 minutes of free calltime every week for a month. But it’s free! You can get free calls on many broadband packages in the UK now and even on the O2 mobile phone network – more on this later.

Microsoft Word Challenge

I first posted this challenge one year ago and I think it’s pretty interesting so I dig it out of the archive. 

It’s possible to select half of a letter in Microsoft Word. The following image has not been altered:


Leave a note if you’ve worked out how to do it. You can’t do cool things like that in OpenOffice.


WikiLeaks is an interesting project. 

Wikileaks is developing an uncensorable Wikipedia for untraceable mass document leaking and analysis. Our primary interests are oppressive regimes in Asia, the former Soviet bloc, Sub-Saharan Africa and the Middle East, but we also expect to be of assistance to those in the west who wish to reveal unethical behavior in their own governments and corporations. We aim for maximum political impact; this means our interface is identical to Wikipedia and usable by non-technical people. We have received over 2.1 million documents so far from dissident communities and anonymous sources.

We believe that transparency in government activities leads to reduced corruption, better government and stronger democracies. Many governments would benefit from increased scrutiny by the world community, as well as their own people. We believe this scrutiny requires information. Historically that information has been costly – in terms of human life and human rights. Wikileaks will facilitate safety in the ethical leaking movement.

Wikileaks encourages the leak of information. It uses the Tor network to protect users who leak information onto it. It’s powered by the same software as Wikipedia but there is no connection between the two.

The Wikileaks page on Wikipedia has a bit more information on how it works. 

In brief…

  • Youtube is considering launching a linear TV channel. The vice president of Youtube says, "We’ve had a lot of conversations with networks that want us to do shows and companies that want us to do linear YouTube channels. At the moment we’re looking at the options, but we’re in more of a strategy mode right now."
  • Does anyone remember the ITV Digital monkey and Al? Well, he’s back and now he sells tea bags! See the PG Tips advert on Youtube.

Happy New Year!

The whole world is now in 2007! We managed to get through 2006 even with all the doom-sayers predicting the end of the world. London really welcomed 2007 with an impressive display of fireworks and pyrotechnics this year even though the weather caused much of the celebrations in the UK to be cancelled.

To all, I wish you a happy, healthy and prosperous 2007.  

My predictions for 2007: 

  • We see some real action on climate change. At the moment, we’re sleepwalking into disaster. Something has to change, and 2007 is the year.
  • Windows Vista gets released but adoption is going to be slow as Microsoft isn’t communicating improvements in Vista particularly well to the normal person (yet, anyway)
  • The death of personal blogs on sites such as Blogger and WordPress. Personal blogs integrated with social networking on sites such as MySpace and LiveJournal will become more popular.
  • The blogosphere/"techies" will begin to turn against Google as they begin to expand into even more areas. Google won’t be getting the same stupid amount of attention they’ve been getting in the last few years.
  • VoIP won’t take off especially as almost every broadband provider provides free phone calls through your standard phone line.
  • Video on Demand will continue to grow. It’ll make inroads into TV (Wii allows you to watch Youtube on TV for example) and possibly mobile.
  • Consumers will finally encounter DRM in more ways and turn against it. Similarly, record labels encumbered by Apple’s DRM will turn to selling DRM-free music.
  • Apple becomes the new Google in terms of press attention and blogosphere attention.
  • Even more crazy weather.
  • Services such as Pandora and Last FM become more mainstream as they are discovered by consumers. These personalized radio services will eat into the market share of traditional radio services.
  • Linux will still be going nowhere. There is no benefit to the average consumer and although free, the cost to the consumer is still too high.
  • Death of reality TV and manufactured pop stars; music returns to grassroots with sites such as MySpace and the internet.
  • People begin to realise the privacy implications of the internet and there will become a group of people who actively resist it due to privacy.
  • Whilst "normal" blogs may begin to fade out, video blogging or photo blogging may take off. Especially with the ease of taking photos or making videos with mobile phones these days.
  • Explosion in even faster broadband in the UK. 10mbps or up to 24mbps could become the norm with LLU.