As if we needed more proof of the idiocy of media companies and DRM:
DVDs get Radio Transmitter Chips:
DVDs will soon be tracked with embedded radio transmitter chips to prevent copying and piracy, according to the company which makes movie discs for Warner, Disney, Fox and other major studios.
The technology, which can also be used for Blu-Ray and HD-DVD discs, will allow movie studios to remotely track individual discs as they travel from factories to retail shelves to consumers’ homes.
Yes, in order to comat piracy, media companies are going to embed chips in our DVDs which will allow them to track where the DVDs are. Presumedly, every time to take a DVD which you own to your friends house to watch, the media company knows.
That is just plain scary and Orwellian.
Zune’s Viral DRM:
The new Microsoft Zune player (their soi-disant "iPod Killer") applies DRM to all the files you move onto it, even the Creative Commons-licened music. The problem is that CC licenses prohibit this.
Thats right, Zune won’t even let you share files properly even if you wrote the song and performed it yourself. That’s just idiotic; if you write a song and perform it and share it with a friend using Zune, they can only listen to it 3 times.
I don’t see quite how this is any better than just allowing your friend to borrow your MP3 player over lunch.
Additionally, Zune breaks the Creative Commons license by applying viral DRM to CC-licensed music.
DRM has not stopped piracy in the past; it only makes legitimate content purchases less attractive. I have still not got round to buying a single song online because of DRM; I buy music on CDs from WHSmith or Amazon because I can rip it and burn it as many times as I want.
I wish media companies would get a grip on reality.